Lu & La Agency Named Official Holiday Magic Sponsor for Downtown Gilroy’s 2026 Holiday Festival & Parade
GILROY, CA — Lu & La Agency is proud to announce its role as the official Holiday Magic Sponsor (Lights & Decor) for the 4th Annual Downtown Gilroy Holiday Festival & Parade. Organized by the Gilroy Downtown Business Association (GDBA), the beloved annual event will bring holiday cheer to downtown Gilroy on Saturday, December 5, 2026, starting at 3:00 PM.
As the Holiday Magic Sponsor, Lu & La Agency will help bring the spirit of the season to life by supporting the festival’s festive lighting and seasonal decorations throughout the downtown corridor. The event features a full afternoon of family-friendly festivities, including the Trail of Treats, live entertainment across two stages, Santa’s Village, a holiday parade, and the grand finale—the lighting of Downtown Gilroy’s Christmas tree.
"We are thrilled to partner with the Gilroy Downtown Business Association to illuminate our community and spread holiday joy," said Janeah Lucero at Lu & La Agency. "Downtown Gilroy is the heart of our city, and supporting an event that brings local families, businesses, and neighbors together is a true privilege."
The Holiday Festival & Parade is free and open to the public, drawing thousands of attendees to experience local talent, seasonal vendors, and community traditions.
To learn more about the 2026 Holiday Festival & Parade, visit the Gilroy Downtown Business Association. For more information about Lu & La Agency and its community partnerships, visit landlagency.com or follow along on social media.
About Lu & La Agency
Lu & La Agency was born out of a deep-seated commitment to support and elevate our local community. From coaching youth soccer on the weekends to serving as passionate autism awareness advocates, our founders believe that true leadership starts with service. We are an independent creative agency at heart—but we don’t just create for the sake of aesthetics. We build powerful, memorable brand narratives engineered with deep strategic insights and driven by measurable data results.
About the Gilroy Downtown Business Association (GDBA)
The Gilroy Downtown Business Association is dedicated to building community pride and re-establishing Downtown Gilroy as the vibrant heart and soul of the city. Through community events, business advocacy, and downtown revitalization efforts, GDBA supports a clean, safe, and economically thriving downtown district.
Media Contact:
Ricardo Lucero
Lu & La Agency
(408) 430-7754