Blog
How to Unmask Your Strength This Spooky Season
Leadership isn't always smooth sailing, and navigating seasons of uncertainty requires grounding. In the spirit of Spooky Season, here are three practical takeaways I learned to unmask strength when things get tough.
Unwrapping Gen Z Holiday Ad Fatigue: What 18–29 Year Olds Are Really Telling Marketers
Every year, the holiday ad rollouts seem to kick off a little earlier. But is Generation Z (ages 18–29) actually suffering from "holiday ad fatigue," or are marketers simply worrying about the wrong things?
Navigating Change in Credit Unions: Why Communication is Key for Teams and Members
Change in the credit union space, whether it’s a major core conversion or a simple product update, never happens in a vacuum.
Marketing to Hispanic Consumers: Why Language and Media Both Matter
Many businesses still approach Hispanic marketing with an outdated playbook: translate the message into Spanish, advertise on Spanish-language television or radio, and assume they’ve reached the right audience.
Brand Development for Startups: Five Mistakes Lu & La Agency Can Help You Avoid
Launching a startup means making hundreds of decisions, but few have a bigger impact than establishing a strong brand.
How to Choose the Right Marketing Agency
Every marketing agency promises growth, so how do you choose the right one for your small business?
Great Marketing Starts with Clear Brand Messaging
If your marketing isn’t delivering the results you expect, the problem may not be your tactics. It may be your brand messaging.
Five Ways Market Research Saves Your Marketing Budget
The difference between an effective marketing campaign and a costly one often comes down to one thing: making decisions based on data instead of assumptions.
Reflecting on My First GWLN EmpowHER Hour: Connection, Growth, and Credit Union Sisterhood
I attended my very first Monthly GWLN EmpowHER Hour session this month. Going into an interactive virtual space with leaders from across the credit union movement can feel a bit daunting, but leaving it? I felt incredibly energized, inspired, and deeply connected.
How a Marketing Agency Can Strengthen Your Credit Union’s Social Media Strategy
Your credit union’s marketing team knows your organization, your members, and your community better than anyone. But as social media plays an increasingly important role in member communication and marketing, even the most capable marketing teams can find themselves balancing more responsibilities than their schedules allow.
Four Ways to Grow Business
Whether it is the beginning of the year or halfway through the year, business growth is a must. Most importantly, it is a mixture of putting on your strategic thinking cap, nurturing customer relationships, and deeply understanding your target audience. Check out these four powerful ways to grow your business.