Our Story
Founded by Janeah and Ricardo Lucero, Lu & La Agency was born out of a deep-seated commitment to support and elevate our local community. From coaching youth soccer on the weekends to serving as passionate autism awareness advocates, our founders believe that true leadership starts with service. We are an independent creative agency at heart—but we don’t just create for the sake of aesthetics. We build powerful, memorable brand narratives engineered with deep strategic insights and driven by measurable data results.
For us, the work always starts with human connection. We believe in a people-first philosophy, treating our clients and industry partners as true collaborators. To us, marketing isn't just about executing transactions; it's about investing in long-term relationships, community mentorship, and building local trust that moves the needle. Whether we are launching a national brand strategy or empowering a local business next door, we blend data-backed precision with authentic creative spark to elevate your presence in an ever-evolving marketplace.
Meet the Team
Janeah Lucero
Founder
Janeah brings deep, hands-on experience in the advertising agency space, managing accounts and driving strategy at an award-winning, San Francisco-based advertising agency. Known for leading with an analytical, data-backed mindset, she transforms complex business goals into clear, actionable brand narratives that yield measurable growth. Above all, as a proud Gilroy, CA native, Janeah is fiercely committed to client success and relationship-building, ensuring that every partnership at Lu & La Agency is rooted in collaboration, trust, and a shared passion for elevating the local community.
Associations:
Ricardo Lucero
Graphic Designer
Ricardo offers a specialized background in industrial design, blending a deep understanding of physical form, structure, and functional aesthetics with a passion for brand identity—a creative eye heavily shaped by growing up on the scenic Monterey Bay Peninsula. He focuses on crafting impactful logos and innovative packaging designs that tell a cohesive visual story from the screen to the shelf. Driven by results and a relationship-driven philosophy, Ricardo is dedicated to building strong partnerships and translating brand values into tangible, beautiful design assets that truly resonate with clients.
Jayden delivers a dynamic approach to social media strategy, blending a sharp instinct for digital trends with a passion for authentic storytelling. He focuses on building vibrant online communities and crafting engaging content that translates a brand's core values into impactful digital campaigns. Guided by a strong foundation in teamwork and mentorship—drawn from his experiences as an avid basketball player and youth mentor—Jayden is dedicated to driving meaningful engagement and helping local businesses connect deeply with their audience.
Social Media Manager
Jayden Guerrero
Contact us
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